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Some recent work...

New Market Business Proposal 

Project Lead, Customer Research, Product Strategy

A deepdive into the opportunities within the rental market, and the potential to infiltrate it with a digital offering.

Mapping competitors, trends, personas, and journeys expertly formulated into a potential product roadmap. Due to persuasive and inspiring storytelling the project was set to receive additional group level funding for further product development.

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Net Zero Guidance 

Market Research, Customer Insight, 

Thought Leadership

After noticing a gap in the market for educating and supporting customers through the Net Zero landscape, an array of content was created to guide them through that journey. 

Understanding what existed today and why customers were struggling created an opportunity for new offerings within the sustainability market.


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Author note
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Customer Feedback Day 

Facilitator, Research, Customer Insight, Product Requirements

The best judge of a vehicle is its owner.  We invited a group of our wheelchair accessible vehicle customers to discuss the successes and limitations of their current models to aid in the development of the next generation of WAVs from Allied Mobility.

Supporting with full facilitation of the event, planning and insight and requirement gathering.

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